Determining the appropriate strategy for your sales organization is critical. You operate in both mature and emerging markets – better sales compensation plans will create cohesiveness and alignment across your globally diverse sales force. The right solution should factor in quantitative findings in support of qualitative inputs as well. Our team has the ability to run all your essential sales compensation plan analytics, or we can teach your resources how to perform them for this year’s design cycle and beyond!

Datta works with global sales organizations to clarify business objectives and devise sales effectiveness strategies that drive profitable growth. At BSC, Datta leverages years of experience applying quantitative and qualitative tools to assess, design, and cost model new and improved sales incentive programs.

He has almost two decades of consulting experience and has worked across a range of industries, including telecommunications, hardware, software, financial services, entertainment/media, transportation and logistics, and education.

Datta has a strong focus on both sales strategy and analytical assessment – growth planning, market sizing, channel strategy, goal/quota setting, plan analytics, and cost modeling. Some of his most interesting work has been in challenging post M&A environments to effectively integrate sales organizations and synthesize variable incentive programs.

He offers significant global sales effectiveness experience – served as Head of Watson Wyatt India’s Sales Effectiveness practice and as Deputy to Watson Wyatt’s European and Asia-Pacific’s Sales Effectiveness practices. He also held various consulting positions at Sibson Consulting.

Datta earned a BA in Economics-Accounting from Claremont McKenna College.